LIVE REPORTING

The dashboard every Scale Digital client gets.

Leads, cost per lead, approval rate, ROAS and channel performance — tracked weekly, no digging through five different ad accounts.

Metrics that matter, by industry

The KPIs we actually report on change depending on what you sell.

Finance & Lending

Mortgage brokers, insurance, lenders
CPQL
$52
CPAL
$118
Approval Rate
71%
Cost / Funded Loan
$340
Tracked from first click through to funded loan, not just form fills.

Retail & Ecommerce

Online stores, DTC brands, marketplaces
ROAS
5.6x
AOV
$86
Cart Conv. Rate
3.2%
CPA
$24
Optimised for profit per order, not just clicks or add-to-carts.

Hospitality & Real Estate

Hotels, restaurants, agents, property mgmt
Cost / Enquiry
$38
Booking Conv.
19%
Listing Views
+32%
Avg Booking Value
$310
Every enquiry tracked through to confirmed booking, not just a click.

Healthcare

Dental, medical, allied health clinics
Cost / Appt
$46
Show Rate
88%
New Patient CAC
$142
Enquiry → Booking
41%
Reported against booked and attended appointments, not raw leads.

General overview — all channels

The blended view across every industry and every campaign.

Total Leads▲ 14%
312
Last 30 days
CAC▼ 6%
$184
Customer acquisition cost
CPQL▼ 9%
$42
Cost per qualified lead
CPAL▼ 4%
$96
Cost per approved lead
Lead Approval Rate▲ 5%
68%
Qualified → approved
Conversion Rate▲ 3%
24%
Approved → booked
ROAS▲ 11%
4.8x
Return on ad spend
MER▲ 7%
5.2x
Marketing efficiency ratio

Leads generated

Last 6 months, all channels

Spend by channel

Share of monthly ad spend

Cost per lead by channel

Blended CPL, last 30 days

Lead funnel

From click to booked call
Leads
312
Qualified
212
Approved
109
Booked call
50

Channel breakdown

Leads, spend and cost per lead by source
ChannelLeadsSpendCPLConv. rate
Meta Ads
142$5,396$3826%
Google Ads
98$4,508$4622%
TikTok Ads
41$1,189$2918%
LinkedIn Ads
19$1,159$6131%
Organic / SEO
12$0—34%
WANT THIS FOR YOUR BUSINESS?

See these numbers for your own campaigns.

This is the same dashboard we build for every Scale Performance client — connected to your actual ad accounts and CRM, not a demo.

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